Biz

A simple person icon for a man.

man, person, male, people, employee, staff

A male customer shown with a crown.

customer, male customer, client, buyer, man, consumer

A simple person icon for a woman.

woman, person, female, people, employee, staff

A female customer shown with a crown.

customer, female customer, client, buyer, woman, consumer

A crown for royalty, leadership or authority.

crown, royalty, king, queen, leadership, authority

A small group of people working together.

team, people, group, colleagues, staff, collaboration

A group of people involved in a task or decision.

people involved, people, stakeholders, participants, collaboration, group

Two curved arrows showing an exchange or repeated interaction.

interaction, exchange, communication, feedback, cycle, loop

An office building shown in perspective.

building, office, business premises, workplace, headquarters

A taller office building shown in perspective.

building, office tower, office block, business premises, headquarters

A banknote marked with a dollar sign.

cash, money, banknote, dollar, payment, currency

A check mark in a box for a completed, correct or approved item.

check, check mark, checkmark, tick, approved, complete, correct

A cross in a box for a wrong, rejected or incomplete item.

x, cross, cross mark, wrong, rejected, cancel, incorrect

An analogue clock for time or scheduling.

clock, time, schedule, deadline, duration, appointment

A desktop computer for office work and information technology.

computer, desktop computer, pc, workstation, monitor, information technology

A cylinder representing a database or stored information.

database, data, storage, records, sql, data store

A form with fields for collecting information.

form, input form, application form, questionnaire, data entry, paperwork

A pain point or problem, shown by a lightning bolt and pointer.

pain, pain point, problem, frustration, difficulty, issue

A checklist of tasks with some items ticked off.

checklist, check list, tasks, to-do list, todo, completed tasks

A sheet of paper representing a document or report.

document, paper, file, report, record, paperwork

Office binders for storing paperwork.

binders, ring binder, files, filing, records, paperwork

A coin marked with the euro sign.

coin, euro, euro coin, eur, money, currency

A coin marked with the dollar sign, for dollar-denominated currencies.

coin, dollar, dollar coin, usd, aud, cad, nzd, money, currency

A coin marked with the pound sterling sign.

coin, pound, pound sterling, gbp, money, currency

A coin marked with the yen sign: Japanese money.

yen, jpy, japan, currency, coin, money

A coin marked with the yuan character: Chinese money, the renminbi.

yuan, renminbi, cny, rmb, china, currency, coin, money

A coin marked Fr, for francs: Swiss money.

swiss franc, franc, chf, switzerland, currency, coin, money

A blank coin for money, a token or an unspecified currency.

coin, blank coin, money, currency, token, payment

The person who started the company and sets its direction.

founder, ceo, startup, entrepreneur, co-founder, cofounder

A software engineer: someone who writes and ships the code.

engineer, developer, programmer, software, code

A product or brand designer, shaping how the product looks and works.

designer, ux, ui, design, creative

A product manager: decides what gets built next and why.

product manager, pm, product owner, roadmap

Someone who puts money into the company in return for a share of it.

investor, vc, venture capital, angel, funding

A recruiter or people-team member finding and hiring candidates.

recruiter, hr, people team, talent, hiring

A support agent answering customers and resolving their requests.

support, customer service, help desk, agent, customer success

A short daily team meeting at the task board: what was done, what is next, what is blocked.

stand-up, standup, daily, scrum, team meeting, stand up, daily standup

Who reports to whom: the company's reporting lines, level by level.

org chart, organisation, organization, hierarchy, reporting lines

A regular private conversation between two people, usually a manager and one of their team.

one-on-one, 1:1, check-in, manager, catch-up, one on one, one to one

A meeting of the whole company, where leaders share results and news with everyone at once.

all-hands, town hall, company meeting, all hands, announcement

A meeting held over video, with each person shown in their own tile on screen.

video call, video conference, remote meeting, online meeting, call

Finding and adding a new person to the team to fill an open role.

hiring, recruiting, open role, vacancy, headcount

A new starter's first days: getting their pass, accounts and a checklist of things to learn.

onboarding, new hire, new starter, induction, orientation

A regular written assessment of how well someone is doing their job, with ratings and goals.

performance review, appraisal, feedback, evaluation, rating

A session where a team puts up as many ideas as it can before choosing the best ones.

brainstorm, ideas, sticky notes, workshop, ideation

A team whose members work together from different cities or countries.

distributed team, remote, remote work, global team, time zones

The first outside money a young company raises, to get from an idea to a product.

seed, funding, pre-seed, startup capital, investment, venture capital, vc

One stage of raising money from investors; each later round is usually larger than the last.

funding round, series a, investment, raise, venture capital, vc

A short document setting out the main terms of an investment before the contracts are written.

term sheet, investment terms, deal, valuation, agreement

The list of who owns how much of the company: founders, investors and staff.

cap table, capitalisation table, equity, ownership, shares, capitalization table

How fast a company is spending its cash each month, before it earns enough to cover its costs.

burn rate, burn, cash burn, spending, expenses

Income that comes in again every month or year from subscriptions, not from one-off sales.

recurring revenue, mrr, arr, subscription, revenue

A customer paying for something by tapping a card on a phone or reader.

payment, pay, checkout, card, contactless

A bill sent to a customer, listing what was supplied and the total amount owed.

invoice, bill, billing, accounts receivable, payment due

Paying everyone in the company their salary or wages on a regular schedule.

payroll, salary, wages, pay run, compensation

The tiers a product is sold in, each with its own features and price, one of them recommended.

pricing, plans, tiers, subscription, packages

A board of work items moving through columns from to-do to done.

kanban, task board, scrum board, tickets, work in progress

An AI assistant answering a question in a chat.

ai, assistant, chatbot, llm, copilot

A timeline of what the team plans to build and when, showing work in progress and milestones.

roadmap, timeline, plan, gantt, milestones

A short, fixed period, often two weeks, in which a team finishes a set batch of work, then repeats.

sprint, iteration, agile, scrum, cycle

The ordered list of work waiting to be done, with the most important items at the top.

backlog, to-do list, priorities, queue, product backlog

Putting a new product or feature in front of customers for the first time.

launch, go-live, product launch, ship, kick-off, go live

A packaged version of the software shipped to production, where customers use it.

release, deploy, deployment, version, ship

A switch that turns a feature on or off for chosen users without shipping new code.

feature flag, feature toggle, flag, rollout, kill switch

An experiment that shows two versions to different users and measures which one performs better.

a/b test, ab test, split test, experiment, variant

What customers say about the product: their ratings, reviews and comments.

feedback, reviews, rating, nps, voice of customer

The steps a customer goes through, from first hearing of the product to reaching their goal.

customer journey, journey map, touchpoints, user journey, cx

A connection that lets two systems or apps exchange data automatically.

integration, api, connector, webhook, sync

One screen of charts and numbers that shows how the business is doing at a glance.

dashboard, metrics, analytics, kpi, reporting

Keeping the product, its data and its customers' accounts safe from misuse.

security, privacy, protection, compliance, infosec

Growth that starts flat and then takes off: the hockey-stick curve.

growth, hockey stick, traction, scale, exponential

The steps people pass through on the way to becoming customers, with fewer left at each step.

funnel, conversion, sales funnel, drop-off, acquisition

A growth loop where each part feeds the next, so every turn makes the following one easier.

flywheel, growth loop, virtuous cycle, momentum

The one number a company steers by, because it best shows that customers are getting value.

north star, metric, kpi, key metric, goal

Objectives and key results: one goal and the few measurable results that show progress towards it.

okr, objectives, key results, goals, targets

Customers who stop using or paying for the product in a given period.

churn, attrition, cancellation, lost customers, churn rate

How many customers keep coming back over time, tracked group by group in a cohort chart.

retention, cohort, cohort analysis, loyalty, returning customers

A product that becomes more useful to everyone each time another person joins.

network effect, network, viral, community, platform

A deliberate change of direction after the first plan did not work out.

pivot, change of direction, strategy shift, turnaround

A grid that sorts options by two measures at once, so the best ones stand out in one corner.

2x2, matrix, quadrant, prioritisation, prioritization, 2 x 2, two by two

The point where a product clearly meets a need that enough customers have.

product-market fit, pmf, fit, traction, demand, product market fit

Deals moving stage by stage from first contact to a closed sale, with fewer left at each stage.

sales pipeline, pipeline, deals, crm, sales stages

A platform that brings buyers and sellers together and handles the exchange between them.

marketplace, two-sided market, platform, buyers, sellers

A profile of a typical customer: who they are, what they want and how they behave.

persona, user persona, customer profile, audience, segment